Advertising and Branding Concepts Methodologies Tools and Applications is popular PDF and ePub book, written by Management Association, Information Resources in 2017-01-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising and Branding Concepts Methodologies Tools and Applications can be Read Online from any device for your convenience.
Advertising and Branding Concepts Methodologies Tools and Applications Book PDF Summary
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Detail Book of Advertising and Branding Concepts Methodologies Tools and Applications PDF
- Author : Management Association, Information Resources
- Release : 06 January 2017
- Publisher : IGI Global
- ISBN : 9781522517948
- Genre : Business & Economics
- Total Page : 1838 pages
- Language : English
- PDF File Size : 18,5 Mb
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