Marketing in the Cyber Era Strategies and Emerging Trends is popular PDF and ePub book, written by Ghorbani, Ali in 2013-12-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing in the Cyber Era Strategies and Emerging Trends can be Read Online from any device for your convenience.
Marketing in the Cyber Era Strategies and Emerging Trends Book PDF Summary
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Detail Book of Marketing in the Cyber Era Strategies and Emerging Trends PDF
- Author : Ghorbani, Ali
- Release : 31 December 2013
- Publisher : IGI Global
- ISBN : 9781466648654
- Genre : Business & Economics
- Total Page : 357 pages
- Language : English
- PDF File Size : 10,9 Mb
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