Managing Corporate Brands is popular PDF and ePub book, written by Marcos Ormeno in 2007-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing Corporate Brands can be Read Online from any device for your convenience.
Managing Corporate Brands Book PDF Summary
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
Detail Book of Managing Corporate Brands PDF
- Author : Marcos Ormeno
- Release : 03 December 2007
- Publisher : Springer Science & Business Media
- ISBN : 9783835095991
- Genre : Business & Economics
- Total Page : 339 pages
- Language : English
- PDF File Size : 12,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Managing Corporate Brands by Marcos Ormeno, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
