Contemporary Thoughts on Corporate Branding and Corporate Identity Management is popular PDF and ePub book, written by T. Melewar in 2008-10-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Thoughts on Corporate Branding and Corporate Identity Management can be Read Online from any device for your convenience.
Contemporary Thoughts on Corporate Branding and Corporate Identity Management Book PDF Summary
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
Detail Book of Contemporary Thoughts on Corporate Branding and Corporate Identity Management PDF
- Author : T. Melewar
- Release : 23 October 2008
- Publisher : Springer
- ISBN : 9780230583221
- Genre : Business & Economics
- Total Page : 243 pages
- Language : English
- PDF File Size : 14,8 Mb
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