Building Corporate Identity Image and Reputation in the Digital Era is popular PDF and ePub book, written by T C Melewar in 2021-07-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Building Corporate Identity Image and Reputation in the Digital Era can be Read Online from any device for your convenience.
Building Corporate Identity Image and Reputation in the Digital Era Book PDF Summary
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Detail Book of Building Corporate Identity Image and Reputation in the Digital Era PDF
- Author : T C Melewar
- Release : 29 July 2021
- Publisher : Routledge
- ISBN : 9781000382211
- Genre : Business & Economics
- Total Page : 399 pages
- Language : English
- PDF File Size : 18,5 Mb
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