Elgar Encyclopedia of Corporate Communication is popular PDF and ePub book, written by Klement Podnar in 2024-03-28, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Elgar Encyclopedia of Corporate Communication can be Read Online from any device for your convenience.
Elgar Encyclopedia of Corporate Communication Book PDF Summary
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.
Detail Book of Elgar Encyclopedia of Corporate Communication PDF
- Author : Klement Podnar
- Release : 28 March 2024
- Publisher : Edward Elgar Publishing
- ISBN : 180220086X
- Genre : Uncategoriezed
- Total Page : 0 pages
- Language : English
- PDF File Size : 17,7 Mb
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