Reputation Management Techniques in Public Relations is popular PDF and ePub book, written by Erdemir, Ayse in 2018-01-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Reputation Management Techniques in Public Relations can be Read Online from any device for your convenience.
Reputation Management Techniques in Public Relations Book PDF Summary
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Detail Book of Reputation Management Techniques in Public Relations PDF
- Author : Erdemir, Ayse
- Release : 26 January 2018
- Publisher : IGI Global
- ISBN : 9781522536208
- Genre : Business & Economics
- Total Page : 451 pages
- Language : English
- PDF File Size : 11,8 Mb
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