Promoting Nonprofit Organizations is popular PDF and ePub book, written by Ruth Ellen Kinzey in 2013-08-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Promoting Nonprofit Organizations can be Read Online from any device for your convenience.
Promoting Nonprofit Organizations Book PDF Summary
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
Detail Book of Promoting Nonprofit Organizations PDF
- Author : Ruth Ellen Kinzey
- Release : 21 August 2013
- Publisher : Routledge
- ISBN : 9781136495946
- Genre : Business & Economics
- Total Page : 236 pages
- Language : English
- PDF File Size : 14,9 Mb
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