Marketing for Nonprofit Organizations is popular PDF and ePub book, written by Stacy Landreth Grau in 2021, it is a fantastic choice for those who relish reading online the Nonprofit organizations genre. Let's immerse ourselves in this engaging Nonprofit organizations book by exploring the summary and details provided below. Remember, Marketing for Nonprofit Organizations can be Read Online from any device for your convenience.
Marketing for Nonprofit Organizations Book PDF Summary
"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--
Detail Book of Marketing for Nonprofit Organizations PDF
- Author : Stacy Landreth Grau
- Release : 28 June 2024
- Publisher : Oxford University Press, USA
- ISBN : 9780190090807
- Genre : Nonprofit organizations
- Total Page : 241 pages
- Language : English
- PDF File Size : 8,9 Mb
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