Market Orientation of Nonprofit Organizations An Indian Perspective is popular PDF and ePub book, written by Renjini D. in 2020-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Market Orientation of Nonprofit Organizations An Indian Perspective can be Read Online from any device for your convenience.
Market Orientation of Nonprofit Organizations An Indian Perspective Book PDF Summary
This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.
Detail Book of Market Orientation of Nonprofit Organizations An Indian Perspective PDF
- Author : Renjini D.
- Release : 03 January 2020
- Publisher : Vernon Press
- ISBN : 9781622737741
- Genre : Business & Economics
- Total Page : 135 pages
- Language : English
- PDF File Size : 20,6 Mb
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