Advances in Corporate Branding is popular PDF and ePub book, written by John M. T. Balmer in 2016-11-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advances in Corporate Branding can be Read Online from any device for your convenience.
Advances in Corporate Branding Book PDF Summary
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
Detail Book of Advances in Corporate Branding PDF
- Author : John M. T. Balmer
- Release : 14 November 2016
- Publisher : Springer
- ISBN : 9781352000085
- Genre : Business & Economics
- Total Page : 205 pages
- Language : English
- PDF File Size : 7,6 Mb
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