Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing is popular PDF and ePub book, written by Colin Campbell in 2015-12-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing can be Read Online from any device for your convenience.
Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing Book PDF Summary
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Detail Book of Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing PDF
- Author : Colin Campbell
- Release : 01 December 2015
- Publisher : Springer
- ISBN : 9783319241845
- Genre : Business & Economics
- Total Page : 922 pages
- Language : English
- PDF File Size : 8,5 Mb
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