Marketing Analysis in Sport Business is popular PDF and ePub book, written by Kevin K Byon in 2022-07-15, it is a fantastic choice for those who relish reading online the Sports & Recreation genre. Let's immerse ourselves in this engaging Sports & Recreation book by exploring the summary and details provided below. Remember, Marketing Analysis in Sport Business can be Read Online from any device for your convenience.
Marketing Analysis in Sport Business Book PDF Summary
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Detail Book of Marketing Analysis in Sport Business PDF
- Author : Kevin K Byon
- Release : 15 July 2022
- Publisher : Taylor & Francis
- ISBN : 9781000618938
- Genre : Sports & Recreation
- Total Page : 384 pages
- Language : English
- PDF File Size : 11,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Marketing Analysis in Sport Business by Kevin K Byon, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.