Digital Marketing in Sports is popular PDF and ePub book, written by Brandon Mastromartino in 2023-11-10, it is a fantastic choice for those who relish reading online the Sports & Recreation genre. Let's immerse ourselves in this engaging Sports & Recreation book by exploring the summary and details provided below. Remember, Digital Marketing in Sports can be Read Online from any device for your convenience.
Digital Marketing in Sports Book PDF Summary
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.
Detail Book of Digital Marketing in Sports PDF
- Author : Brandon Mastromartino
- Release : 10 November 2023
- Publisher : Taylor & Francis
- ISBN : 9781000988802
- Genre : Sports & Recreation
- Total Page : 345 pages
- Language : English
- PDF File Size : 12,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Digital Marketing in Sports by Brandon Mastromartino, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.