Global Advertising Practice in a Borderless World is popular PDF and ePub book, written by Robert Crawford in 2017-07-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Advertising Practice in a Borderless World can be Read Online from any device for your convenience.
Global Advertising Practice in a Borderless World Book PDF Summary
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Detail Book of Global Advertising Practice in a Borderless World PDF
- Author : Robert Crawford
- Release : 14 July 2017
- Publisher : Taylor & Francis
- ISBN : 9781317421702
- Genre : Business & Economics
- Total Page : 236 pages
- Language : English
- PDF File Size : 10,9 Mb
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