Advances in Advertising Research X is popular PDF and ePub book, written by Enrique Bigne in 2019-10-05, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Advances in Advertising Research X can be Read Online from any device for your convenience.
Advances in Advertising Research X Book PDF Summary
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Detail Book of Advances in Advertising Research X PDF
- Author : Enrique Bigne
- Release : 05 October 2019
- Publisher : Springer Nature
- ISBN : 9783658248789
- Genre : Psychology
- Total Page : 240 pages
- Language : English
- PDF File Size : 9,8 Mb
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