Internet Marketing Research Theory and Practice is popular PDF and ePub book, written by Lee, Ook in 2000-07-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Internet Marketing Research Theory and Practice can be Read Online from any device for your convenience.
Internet Marketing Research Theory and Practice Book PDF Summary
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Detail Book of Internet Marketing Research Theory and Practice PDF
- Author : Lee, Ook
- Release : 01 July 2000
- Publisher : IGI Global
- ISBN : 9781930708891
- Genre : Business & Economics
- Total Page : 272 pages
- Language : English
- PDF File Size : 14,9 Mb
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