Digital Advertising is popular PDF and ePub book, written by Shelly Rodgers in 2017-02-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Advertising can be Read Online from any device for your convenience.
Digital Advertising Book PDF Summary
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Detail Book of Digital Advertising PDF
- Author : Shelly Rodgers
- Release : 17 February 2017
- Publisher : Taylor & Francis
- ISBN : 9781317225461
- Genre : Business & Economics
- Total Page : 466 pages
- Language : English
- PDF File Size : 15,9 Mb
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