A Marketer s Guide to Digital Advertising is popular PDF and ePub book, written by Shailin Dhar in 2023-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Marketer s Guide to Digital Advertising can be Read Online from any device for your convenience.
A Marketer s Guide to Digital Advertising Book PDF Summary
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
Detail Book of A Marketer s Guide to Digital Advertising PDF
- Author : Shailin Dhar
- Release : 03 May 2023
- Publisher : Kogan Page Publishers
- ISBN : 9781398609679
- Genre : Business & Economics
- Total Page : 217 pages
- Language : English
- PDF File Size : 7,5 Mb
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