Fundamentals of Marketing is popular PDF and ePub book, written by Geraldine McKay in 2018-03-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fundamentals of Marketing can be Read Online from any device for your convenience.
Fundamentals of Marketing Book PDF Summary
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Detail Book of Fundamentals of Marketing PDF
- Author : Geraldine McKay
- Release : 06 March 2018
- Publisher : Goodfellow Publishers Ltd
- ISBN : 9781910158999
- Genre : Business & Economics
- Total Page : 246 pages
- Language : English
- PDF File Size : 8,8 Mb
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