Digital Marketing Fundamentals is popular PDF and ePub book, written by Marjolein Visser in 2019-11-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Marketing Fundamentals can be Read Online from any device for your convenience.
Digital Marketing Fundamentals Book PDF Summary
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Detail Book of Digital Marketing Fundamentals PDF
- Author : Marjolein Visser
- Release : 04 November 2019
- Publisher : Routledge
- ISBN : 9781000035322
- Genre : Business & Economics
- Total Page : 809 pages
- Language : English
- PDF File Size : 19,6 Mb
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