Absolute Essentials of Digital Marketing is popular PDF and ePub book, written by Alan Charlesworth in 2020-09-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Absolute Essentials of Digital Marketing can be Read Online from any device for your convenience.
Absolute Essentials of Digital Marketing Book PDF Summary
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Detail Book of Absolute Essentials of Digital Marketing PDF
- Author : Alan Charlesworth
- Release : 24 September 2020
- Publisher : Routledge
- ISBN : 9781000209129
- Genre : Business & Economics
- Total Page : 100 pages
- Language : English
- PDF File Size : 9,9 Mb
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