Absolute Essentials of Advertising is popular PDF and ePub book, written by Sarah Turnbull in 2022-04-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Absolute Essentials of Advertising can be Read Online from any device for your convenience.
Absolute Essentials of Advertising Book PDF Summary
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
Detail Book of Absolute Essentials of Advertising PDF
- Author : Sarah Turnbull
- Release : 19 April 2022
- Publisher : Taylor & Francis
- ISBN : 9781000609615
- Genre : Business & Economics
- Total Page : 84 pages
- Language : English
- PDF File Size : 17,9 Mb
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