Absolute Essentials of Marketing Research is popular PDF and ePub book, written by Bonita M. Kolb in 2021-12-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Absolute Essentials of Marketing Research can be Read Online from any device for your convenience.
Absolute Essentials of Marketing Research Book PDF Summary
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Detail Book of Absolute Essentials of Marketing Research PDF
- Author : Bonita M. Kolb
- Release : 28 December 2021
- Publisher : Routledge
- ISBN : 9781000523348
- Genre : Business & Economics
- Total Page : 104 pages
- Language : English
- PDF File Size : 10,5 Mb
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