Fundamentals of Marketing A TEXT BOOK FOR MBA BBA and MCOM BCOM is popular PDF and ePub book, written by Dr Debadutta Das in 2024-09-22, it is a fantastic choice for those who relish reading online the Antiques & Collectibles genre. Let's immerse ourselves in this engaging Antiques & Collectibles book by exploring the summary and details provided below. Remember, Fundamentals of Marketing A TEXT BOOK FOR MBA BBA and MCOM BCOM can be Read Online from any device for your convenience.
Fundamentals of Marketing A TEXT BOOK FOR MBA BBA and MCOM BCOM Book PDF Summary
It is my proud privilege to present the first edition of Fundamental of Marketing Book for the students pursuing MBA, BBA, BCOM and MCOM Degrees. This book is a humble attempt to explain the scope, importance and nature of marketing environment. This book is definitely contributed towards creating clear fundamental knowledge in marketing. Unless the fundamental becomes strong all other knowledge what one acquire with passage of time may not be so effective. Keeping that in view, I have decided to come out with this book for the beginners of marketing discipline. This book is different from all other books. I have treated each topic in a simple and clear fashion. I have taken a great care to illustrate each point with suitable examples. The main objective of this book is to create an interest in marketing in the mind of the students.. It also introduces students to the principles of marketing focusing product, price, place and promotion unlike some marketing texts that treat digital marketing as an add-on, these book incorporate the use of data, digital communications and digital marketing strategies in this book, reflecting modern marketing in practice.
Detail Book of Fundamentals of Marketing A TEXT BOOK FOR MBA BBA and MCOM BCOM PDF
- Author : Dr Debadutta Das
- Release : 22 September 2024
- Publisher : Archers & Elevators Publishing House
- ISBN : 9789390996636
- Genre : Antiques & Collectibles
- Total Page : 218 pages
- Language : English
- PDF File Size : 13,7 Mb
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