Cross Cultural Marketing is popular PDF and ePub book, written by Vescovi, Tiziano in 2022-01-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cross Cultural Marketing can be Read Online from any device for your convenience.
Cross Cultural Marketing Book PDF Summary
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Detail Book of Cross Cultural Marketing PDF
- Author : Vescovi, Tiziano
- Release : 20 January 2022
- Publisher : Edward Elgar Publishing
- ISBN : 9781800889750
- Genre : Business & Economics
- Total Page : 352 pages
- Language : English
- PDF File Size : 20,8 Mb
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