Ideas in Marketing Finding the New and Polishing the Old is popular PDF and ePub book, written by Krzysztof Kubacki in 2014-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Ideas in Marketing Finding the New and Polishing the Old can be Read Online from any device for your convenience.
Ideas in Marketing Finding the New and Polishing the Old Book PDF Summary
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Detail Book of Ideas in Marketing Finding the New and Polishing the Old PDF
- Author : Krzysztof Kubacki
- Release : 25 October 2014
- Publisher : Springer
- ISBN : 9783319109510
- Genre : Business & Economics
- Total Page : 842 pages
- Language : English
- PDF File Size : 9,5 Mb
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