Industrial Marketing Strategy is popular PDF and ePub book, written by Frederick E. Webster in 1984-08-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Industrial Marketing Strategy can be Read Online from any device for your convenience.
Industrial Marketing Strategy Book PDF Summary
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Detail Book of Industrial Marketing Strategy PDF
- Author : Frederick E. Webster
- Release : 10 August 1984
- Publisher : *Ronald Press
- ISBN : UOM:35128000882488
- Genre : Business & Economics
- Total Page : 352 pages
- Language : English
- PDF File Size : 9,9 Mb
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