The Marketing Challenge for Industrial Companies is popular PDF and ePub book, written by Claudio A. Saavedra in 2016-04-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Marketing Challenge for Industrial Companies can be Read Online from any device for your convenience.
The Marketing Challenge for Industrial Companies Book PDF Summary
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Detail Book of The Marketing Challenge for Industrial Companies PDF
- Author : Claudio A. Saavedra
- Release : 29 April 2016
- Publisher : Springer
- ISBN : 9783319306100
- Genre : Business & Economics
- Total Page : 440 pages
- Language : English
- PDF File Size : 15,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Marketing Challenge for Industrial Companies by Claudio A. Saavedra, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.