How to Win Customers in the Digital World is popular PDF and ePub book, written by Peter Vervest in 2012-12-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How to Win Customers in the Digital World can be Read Online from any device for your convenience.
How to Win Customers in the Digital World Book PDF Summary
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
Detail Book of How to Win Customers in the Digital World PDF
- Author : Peter Vervest
- Release : 06 December 2012
- Publisher : Springer Science & Business Media
- ISBN : 9783642571411
- Genre : Business & Economics
- Total Page : 264 pages
- Language : English
- PDF File Size : 18,7 Mb
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