Electronic Customer Relationship Management is popular PDF and ePub book, written by Jerry Fjermestad in 2015-05-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Electronic Customer Relationship Management can be Read Online from any device for your convenience.
Electronic Customer Relationship Management Book PDF Summary
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
Detail Book of Electronic Customer Relationship Management PDF
- Author : Jerry Fjermestad
- Release : 15 May 2015
- Publisher : Routledge
- ISBN : 9781317472186
- Genre : Business & Economics
- Total Page : 245 pages
- Language : English
- PDF File Size : 19,9 Mb
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