Handbook of Research on Retailing is popular PDF and ePub book, written by Katrijn Gielens in 2018-08-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Retailing can be Read Online from any device for your convenience.
Handbook of Research on Retailing Book PDF Summary
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Detail Book of Handbook of Research on Retailing PDF
- Author : Katrijn Gielens
- Release : 31 August 2018
- Publisher : Edward Elgar Publishing
- ISBN : 9781786430281
- Genre : Business & Economics
- Total Page : 480 pages
- Language : English
- PDF File Size : 21,7 Mb
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