Handbook of Research on Distribution Channels is popular PDF and ePub book, written by Charles A. Ingene in 2019, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Distribution Channels can be Read Online from any device for your convenience.
Handbook of Research on Distribution Channels Book PDF Summary
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Detail Book of Handbook of Research on Distribution Channels PDF
- Author : Charles A. Ingene
- Release : 29 September 2024
- Publisher : Edward Elgar Publishing
- ISBN : 9780857938602
- Genre : Business & Economics
- Total Page : 608 pages
- Language : English
- PDF File Size : 21,5 Mb
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