Handbook of Media Branding is popular PDF and ePub book, written by Gabriele Siegert in 2015-08-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Media Branding can be Read Online from any device for your convenience.
Handbook of Media Branding Book PDF Summary
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Detail Book of Handbook of Media Branding PDF
- Author : Gabriele Siegert
- Release : 07 August 2015
- Publisher : Springer
- ISBN : 9783319182360
- Genre : Business & Economics
- Total Page : 405 pages
- Language : English
- PDF File Size : 20,5 Mb
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