Handbook of Product Placement in the Mass Media is popular PDF and ePub book, written by Mary-Lou Galician in 2004-05-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Product Placement in the Mass Media can be Read Online from any device for your convenience.
Handbook of Product Placement in the Mass Media Book PDF Summary
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Detail Book of Handbook of Product Placement in the Mass Media PDF
- Author : Mary-Lou Galician
- Release : 28 May 2004
- Publisher : Routledge
- ISBN : 9781136781285
- Genre : Business & Economics
- Total Page : 297 pages
- Language : English
- PDF File Size : 20,8 Mb
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