Global Consumer Behavior is popular PDF and ePub book, written by Chantal Ammi in 2013-03-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Consumer Behavior can be Read Online from any device for your convenience.
Global Consumer Behavior Book PDF Summary
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Detail Book of Global Consumer Behavior PDF
- Author : Chantal Ammi
- Release : 01 March 2013
- Publisher : John Wiley & Sons
- ISBN : 9781118614846
- Genre : Business & Economics
- Total Page : 276 pages
- Language : English
- PDF File Size : 9,6 Mb
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