Global Observations of the Influence of Culture on Consumer Buying Behavior is popular PDF and ePub book, written by Sarma, Sarmistha in 2017-07-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Observations of the Influence of Culture on Consumer Buying Behavior can be Read Online from any device for your convenience.
Global Observations of the Influence of Culture on Consumer Buying Behavior Book PDF Summary
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Detail Book of Global Observations of the Influence of Culture on Consumer Buying Behavior PDF
- Author : Sarma, Sarmistha
- Release : 13 July 2017
- Publisher : IGI Global
- ISBN : 9781522527282
- Genre : Business & Economics
- Total Page : 375 pages
- Language : English
- PDF File Size : 14,5 Mb
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