Customer loyalty and customer loyalty programmes Goals and methods is popular PDF and ePub book, written by Stefan Meier in 2022-03-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer loyalty and customer loyalty programmes Goals and methods can be Read Online from any device for your convenience.
Customer loyalty and customer loyalty programmes Goals and methods Book PDF Summary
Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Cooperative Education Riesa, language: English, abstract: This study focuses on aspects of customer loyalty in the business-to-consumer sector, which looks at the relationship between companies and end consumers. As a result, the loyalty of customers in the business-to-business sector, e.g. of companies to their suppliers, is neglected. Behavioural and social science approaches to explain customer loyalty are not part of this study. The aim of the thesis is to present an overview of customer loyalty, instruments of customer loyalty, the most important terms relevant in connection with customer loyalty and practicable methods for controlling customer loyalty management. To this end, the necessity for customer loyalty is first explained and a definition of central terms is carried out. Subsequently, different goals and variants of customer loyalty are presented. In the further explanations, an overview of the most important customer loyalty instruments within the framework of the marketing dimensions is given, which is followed by a list of prerequisites and aspects to be considered when introducing a customer loyalty system. The work is rounded off by the presentation of the correlation between customer loyalty and customer satisfaction as well as the possibilities for controlling customer loyalty management, so that this study work can be regarded as a compact "guide" through the phenomenon of customer loyalty. [...]
Detail Book of Customer loyalty and customer loyalty programmes Goals and methods PDF
- Author : Stefan Meier
- Release : 09 March 2022
- Publisher : GRIN Verlag
- ISBN : 9783346603784
- Genre : Business & Economics
- Total Page : 48 pages
- Language : English
- PDF File Size : 20,9 Mb
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