Customer Relationship Management is popular PDF and ePub book, written by Francis Buttle in 2009, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Relationship Management can be Read Online from any device for your convenience.
Customer Relationship Management Book PDF Summary
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Detail Book of Customer Relationship Management PDF
- Author : Francis Buttle
- Release : 29 September 2024
- Publisher : Routledge
- ISBN : 9781856175227
- Genre : Business & Economics
- Total Page : 495 pages
- Language : English
- PDF File Size : 12,5 Mb
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