Customer Loyalty Programmes and Clubs is popular PDF and ePub book, written by Stephan A. Butscher in 2017-05-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Loyalty Programmes and Clubs can be Read Online from any device for your convenience.
Customer Loyalty Programmes and Clubs Book PDF Summary
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
Detail Book of Customer Loyalty Programmes and Clubs PDF
- Author : Stephan A. Butscher
- Release : 15 May 2017
- Publisher : Routledge
- ISBN : 9781317155461
- Genre : Business & Economics
- Total Page : 314 pages
- Language : English
- PDF File Size : 15,5 Mb
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