Scoring Points is popular PDF and ePub book, written by Clive Humby in 2008-08-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Scoring Points can be Read Online from any device for your convenience.
Scoring Points Book PDF Summary
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
Detail Book of Scoring Points PDF
- Author : Clive Humby
- Release : 03 August 2008
- Publisher : Kogan Page Publishers
- ISBN : 9780749460129
- Genre : Business & Economics
- Total Page : 304 pages
- Language : English
- PDF File Size : 12,7 Mb
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