Consumer Perception of Product Risks and Benefits is popular PDF and ePub book, written by Gerard Emilien in 2017-03-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Perception of Product Risks and Benefits can be Read Online from any device for your convenience.
Consumer Perception of Product Risks and Benefits Book PDF Summary
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Detail Book of Consumer Perception of Product Risks and Benefits PDF
- Author : Gerard Emilien
- Release : 14 March 2017
- Publisher : Springer
- ISBN : 9783319505305
- Genre : Business & Economics
- Total Page : 596 pages
- Language : English
- PDF File Size : 14,9 Mb
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