Consumer Packaging Strategy is popular PDF and ePub book, written by Huda Khan in 2022-08-18, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Consumer Packaging Strategy can be Read Online from any device for your convenience.
Consumer Packaging Strategy Book PDF Summary
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Detail Book of Consumer Packaging Strategy PDF
- Author : Huda Khan
- Release : 18 August 2022
- Publisher : Taylor & Francis
- ISBN : 9781000637687
- Genre : Design
- Total Page : 141 pages
- Language : English
- PDF File Size : 18,9 Mb
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