Multisensory Packaging is popular PDF and ePub book, written by Carlos Velasco in 2018-11-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Multisensory Packaging can be Read Online from any device for your convenience.
Multisensory Packaging Book PDF Summary
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Detail Book of Multisensory Packaging PDF
- Author : Carlos Velasco
- Release : 28 November 2018
- Publisher : Springer
- ISBN : 9783319949772
- Genre : Business & Economics
- Total Page : 381 pages
- Language : English
- PDF File Size : 8,7 Mb
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