Marketing and Globalization is popular PDF and ePub book, written by Aurélia Durand in 2018-07-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing and Globalization can be Read Online from any device for your convenience.
Marketing and Globalization Book PDF Summary
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.
Detail Book of Marketing and Globalization PDF
- Author : Aurélia Durand
- Release : 17 July 2018
- Publisher : Routledge
- ISBN : 9781315474151
- Genre : Business & Economics
- Total Page : 495 pages
- Language : English
- PDF File Size : 18,6 Mb
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