Understanding the Global Market is popular PDF and ePub book, written by Bruce D. Keillor in 2013-02-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Understanding the Global Market can be Read Online from any device for your convenience.
Understanding the Global Market Book PDF Summary
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Detail Book of Understanding the Global Market PDF
- Author : Bruce D. Keillor
- Release : 07 February 2013
- Publisher : Bloomsbury Publishing USA
- ISBN : 9781440803024
- Genre : Business & Economics
- Total Page : 192 pages
- Language : English
- PDF File Size : 21,9 Mb
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