The Global Market is popular PDF and ePub book, written by John A. Quelch in 2004-05-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Global Market can be Read Online from any device for your convenience.
The Global Market Book PDF Summary
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Detail Book of The Global Market PDF
- Author : John A. Quelch
- Release : 18 May 2004
- Publisher : John Wiley & Sons
- ISBN : 9780787974398
- Genre : Business & Economics
- Total Page : 434 pages
- Language : English
- PDF File Size : 10,7 Mb
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