Consumer Behaviour and Digital Transformation is popular PDF and ePub book, written by Ayantunji Gbadamosi in 2024-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Behaviour and Digital Transformation can be Read Online from any device for your convenience.
Consumer Behaviour and Digital Transformation Book PDF Summary
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
Detail Book of Consumer Behaviour and Digital Transformation PDF
- Author : Ayantunji Gbadamosi
- Release : 11 March 2024
- Publisher : Taylor & Francis
- ISBN : 9781003836452
- Genre : Business & Economics
- Total Page : 297 pages
- Language : English
- PDF File Size : 15,5 Mb
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