Digital Transformation The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna is popular PDF and ePub book, written by Frederik Mund in 2023-06-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Transformation The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna can be Read Online from any device for your convenience.
Digital Transformation The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna Book PDF Summary
Bachelor Thesis from the year 2022 in the subject Business economics - Investment and Finance, grade: 1.0, , language: English, abstract: This study attempted to determine if new digital payment providers affected customers' inclination to make online transactions. To summarize succinctly, the digital transformation, payment and purchase behavior, and digital payment providers are interconnected and have an influence on the customer. There are numerous sorts of purchasing behavior, and it is becoming increasingly important for businesses to adapt to these types and evaluate what is necessary and irrelevant to the buyer. Customers' payment methods, namely digital payment providers, can influence their purchasing decisions. This is just one of the many factors that influence the customer decisionmaking process. In the past decade, electronic commerce has been viewed as a beneficial application of technology. Several e-commerce activities include highly updated and enhanced facilities, such as online purchases, and remote payments, which streamline and standardize the payment process. Due to the ongoing growth of technology, it is necessary to investigate the elements associated with payment methods that impact a customer's purchasing behavior. Due to the access and power over digital technology, consumers are regarded as destined for the corporate world and to have a considerable effect on it. This thesis thereby contributes to study the influence of new digital payment mechanisms on purchasing behavior. For a deeper understanding, the research employed different theories with reference to digital transformation, consumer and purchasing behavior and digital payment and providers. In addition, a quantitative study on demographic characteristics, the use and purpose of the Internet, frequency, types, and spending of shopping per month, payment habits and the choice and use of digital payment providers was done to address the research question. There was just one age group considered: 20- to 30-year-olds, and the inquiries were limited to online clothes purchases. The study specifically focused on the use of the payment service Klarna.
Detail Book of Digital Transformation The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna PDF
- Author : Frederik Mund
- Release : 20 June 2023
- Publisher : GRIN Verlag
- ISBN : 9783346893048
- Genre : Business & Economics
- Total Page : 61 pages
- Language : English
- PDF File Size : 20,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Digital Transformation The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna by Frederik Mund, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.