Contemporary Issues in Digital Marketing is popular PDF and ePub book, written by Outi Niininen in 2021-11-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Issues in Digital Marketing can be Read Online from any device for your convenience.
Contemporary Issues in Digital Marketing Book PDF Summary
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
Detail Book of Contemporary Issues in Digital Marketing PDF
- Author : Outi Niininen
- Release : 29 November 2021
- Publisher : Routledge
- ISBN : 9781000488494
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 14,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Contemporary Issues in Digital Marketing by Outi Niininen, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
